Coaching the coaches
by Jon Rappoport
Systems are fine, theyre good. But when people become attached
to them, obsessed with them, want to operate inside them, thats
trouble. A person is not a system. (The Underground, Jon
I wrote and published a series of articles on coaching. The
project started when I received a query from a coach about my
From the start, coaches face a peculiar situation. Their clients
generally want systems.
Their clients are used to systems and want a better one.
But the truth is, most people dont need a better system. They
need to be spontaneous.
Spontaneity naturally flows as a side effect of imagination.
Imagination is the North Star. It is the faculty that is least
understood and least sought after in our society.
People tend to say two things about imagination: it is a
mysterious talent reserved for the few, or it is a toy for
childrens fantasies that should be purged with the onset of
Both of these assessments are completely false.
In coaching clients, whether the subject is personal problems,
personal goals, business success, or success in relationships, I
have never failed to find that imagination is the missing key.
But you see, imagination follows no system. It cant be produced
by building a machine that routinely turns it out. Imagination
doesnt operate according to formulas.
I fully understand that, as a coach, if you teach your client a
better system, you may obtain results in the short-term. After a
series of sessions, you and the client can walk away from each
other and feel happy. But as time moves on, that client will
discover his better system is breaking down. Yes, it can be laid
over life like a grid, but eventually life will prove to be the
Why? Because what life is asking for is imagination.
Imagination is the capacity to make quantum leaps and see
realities that have not yet been created. Its the capacity, when
deployed, to invent those new realities.
It works in relationships, in achieving personal goals, in
discovering new goals, in succeeding in businessin every aspect of
Because people live their whole adult lives ignoring and burying
imagination, they are going to feel at a loss, when asked to tap
into it. Where is it? In the hall closet, in the attic, in the
garage, on the moon? And if they could find it, what would they do
with it? Pet it on the head, feed it roast beef, take it for a
walk, give it vitamins, play classical music for it?
For 99% of the population, this is an unexplored area. But you
as a coach need...